Motion / Web / Print
Branding, Interaction Design
The AIGA Design Census is a resource for understanding the economic, social and cultural factors that shape the world of design as well as the designers who live in it. Our goal was to visualize the large amounts of data and make them understandable and digestible. We used the idea of LED screens as our inspiration - how individual pixels are able to shine alone, but create a large idea when unified.
This project has been awarded "semifinalist" for a Adobe Design Achievement Award.
VIEW ON BEHANCE - behance.net/AIGA-Census-2017
We decided to create a system that spanned across both, a physical and online presence. The first part of the project allowed us to produce a web-based interaction that introduces users to the AIGA Census as well as allowing the user to navigate through the responses. The video as well as the website has a grid of 500 squares - each square represents the response of 2 designers.
Once we were prompted with the second part of the project - creating a census, sending it out to CMU Alumni and utilizing the responses as part of the system, we decided to do something print based, allowing us to build the project out into a system. Each group in the class was assigned a state - we received Seattle; because Seattle only had 15 responses we decided to build personas for each of the designers and created zines that would “humanize” our data.
The website opens with an animation that I created to introduce the user to what the census is and what one can learn through navigating the website. The website has been created with a combination of HTML, CSS and p5.js; this enables the user to be able to interact with their keyboard to go through the information.
The 15 zines have been double-side printed, housing a poster on the back. The zines are then packaged together and serve as promotional material that will be sent out to firms, companies, etc. that have CMU alumni. The collateral enables users to learn about our project as well as connecting CMU alumni.
Due to this being a large group project and our team having individuals with different interests, we wanted to create a broader system that satisfied everyone creativity. We broke the tasks up by interest and capability, which allowed the system to be more robust. Besides balancing a a large amount of data and consistent deliverable deadlines, this project allowed me to learn about what my strengths and weaknesses are in a group and how to lead.