Motion / Print
User Research, User Experience
Upon our first analysis of Facebook, our group found it interesting how much time one spent “scrolling”. The Facebook newsfeed consists of a large array of posts that range in type and media. Users spend long periods of time scrolling through this newsfeed and often the result is unsatisfying. Users who frequent Facebook often dont have a end result or goal when they interact with the newsfeed; instead they scroll aimlessly, not really looking for anything. Our intervention - “Facebook Lenses”, what if users could toggle and customize a categorization that would filter and curate your newsfeed to a desired goal.
When categorizing the “types” of posts we decided on four main categories - Politics, Arts and Entertainment, Sports and Science and Technology. Our goal with categorizing the types of posts was to enable users to select one, which would result in ones’ newsfeed to be altered to the users’ preferences. Users would also be able to toggle between trending and recent posts, as well as verified or unverified sources - this would enable users to further customize posts for relevancy and location reasons, as well as who the user is interested at following.
The double-sided poster introduces users to our data set and gives context to why we have decided to intervine on the News Feed. We found that besides the categorization of information, that the posts that generate the newsfeed range in levels of intimacy. Everything from ads and “suggested posts” to “fulling original user generated content” build up the Facebook newsfeed. These posts also have a range of “social proof on suggested content” and “social proof for user generated content”. Our suggested intervention, however, does not filter out ads and other more less intimate posts, this is because we did not want to effect Facebook’s message and branding, but try and create something that would be easier for them to implement into their system.
At the beginning of the project, our group found it difficult to find a easily understandable metaphor for describing the News Feed. Both deliverables present a style referencing retro video games, which we used as a basis for visualizing our data. We wanted to connect the encapsulating effect videos games have on their users and apply that to the Facebook news feed. The poster acts as a still version of the video, presenting all of our researched in consumable amounts.