Facebook Lenses

SIMILAR PROJECTS AIGA Design Census / Pheno

FACEBOOK LENSES

SYSTEM

Data Visualization
Motion / Print
Spring 2017

Data Visualization
Motion / Print
Spring 2017


CONTEXT

Upon our first analysis of Facebook, our group found it interesting how much time one spent “scrolling”. The Facebook newsfeed consists of a large array of posts that range in type and media. Users who frequent Facebook often dont have a end result or goal when they interact with the newsfeed; instead users scroll aimlessly, not really looking for anything in particular.

INTENT

Our intervention - FACEBOOK LENSES, what if users could toggle and customize a categorization that would filter and curate your newsfeed to a desired goal. In order to present our ideas, we have taken inspiration from the encapsulating effect retro video games have on their users.

DELIVERABLES

The double-sided poster introduces users to our data set and gives context to why we have decided to intervine on the News Feed, as well as offering research in consumable amounts. The animation presents our findings and intervention, while referencing Facebook's endless scrolling.

PROCESS

At the beginning of the project, our group found it difficult to find a easily understandable metaphor for describing the News Feed. We wanted to connect the effect videos games have on their users and apply that to the news feed.

SIMILAR PROJECTS AIGA Design Census / Pheno