PHENO

SELECT WORK

INTENT

PHENO – the first division and catalyst of an essential phenomenon. A typeface proposing a ratified chain of command, where the user is enabled to bravely declare ones’ beliefs. PHENO’s DNA is a reinterpretation of tradition and questions the freedom of the individual in today’s digital society. The 56 signatures at the bottom of the Declaration of Independence prompted PHENO’s formation – how each “John Hancock” is unique and established law, literally.

PHENO

TYPE

Type Specimen
Fall 2017

PHENO

Type
Type Specimen
Fall 2017

PHENO – the first division and catalyst of an essential phenomenon. A typeface proposing a ratified chain of command, where the user is enabled to bravely declare ones’ beliefs. PHENO’s DNA is a reinterpretation of tradition and questions the freedom of the individual in today’s digital society. The 56 signatures at the bottom of the Declaration of Independence prompted PHENO’s formation – how each “John Hancock” is unique and established law, literally.